There are countless social networking websites and applications on the market today that have been created to help businesses network with other businesses and consumers. The great benefit of these social media websites for businesses is that, with proper knowledge and planning, any established professional can utilize these platforms to showcase their business expertise, thus reinforcing their reputation and strengthening their brand.

The added bonus of many social media sites today is that they are absolutely free to use, which means all you need is a computer and some time on your hands to dedicate to creating a strong social media presence.

However, the most important things to know about showcasing your business expertise on social media websites require answering these few questions:

  • Which social media sites are right for me and my business?
  • Who uses which social media sites?
  • How can I best showcase my knowledge and connect with my audience through social media?

This infographic, Leveraging Social Media to Showcase Your Expertise, answers these three questions by providing the key statistics of the four social media giants – Facebook, Twitter, Linkedin, and Google Plus – including demographic information, content shared, and other important aspects of user behavior.


This infographic was created by Zintro, a network of experts. You can search through Zintro’s consultant directory on Zintro.