Our team at AnnexCore has years of experience in the industry. We have designed social media initiatives for various types of businesses, ranging from small corner shops to large-scale organizations. We can help you launch and manage a successful social media optimization (SMO) campaign as part of your total social media marketing strategy. Our team uses various proven techniques we have mastered throughout the years to provide the most effective results.
Social Media Optimization (SMO): Complements Other Efforts
Social media optimization and marketing is usually community-specific. It does not interfere with any other methods of getting traffic to your website. It can and will fit perfectly with an advertising campaign targeting other websites or search engines.
- Great Source of Web Traffic
Once successfully mastered, social communities can be a great source of web traffic on top of any traffic you are already receiving from search engines. While you cannot easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing.
- Billboards on a Virtual Highway
SMO is like big billboards on an interstate convincing the driver to “exit now.” Successful SMO builds a stronger presence on social networks like Facebook and Twitter. A stronger presence means more traffic making its way to your website. More website traffic means a bigger pool of potential customers for your business.
- SMO: Building Relationships
Marketing using social media strategies refine the “customers first” philosophy into a “friends first” way of approaching and keeping customers. Establishing that kind of presence not only prompts your customers to exit the virtual interstate and make their way to your business, it establishes a relationship which is mutually beneficial, based on trust, accountability and transparency. These relationships will build the positive word-of-mouth community of influencers or evangelizers that will carry your message to others. By optimizing social media marketing tools, your business becomes the modern version of the mom and pop store providing personalized, high-quality service in a digital world.
The AnnexCore Difference
SMM is more than signing up for Twitter or Facebook and posting an occasional message. It is not a virtually-enhanced version of a customer service desk either. Done correctly, it will help you drive more traffic, increase sales, build a strong brand, and generate a community for your company because it is based on the quality of your relationship with the customer along with your product. At AnnexCore, we want to establish a mutually-beneficial partnership based on trust, accountability, transparency and optimal return on investment (ROI). Your success is our success.
AnnexCore SMO Project Process
The professionals at AnnexCore operate their own portfolio of websites. Running these websites provides invaluable lessons in every aspect of developing your business presence on the internet. The following process works as a roadmap for ongoing improvement and up-to-date strategies to keep up with the fast-paced digital world.
For every new SMO project, we:
- Analyze networks to find the most appropriate ones for your niche market.
- Set goals and benchmarks based on your expectations.
- Find groups and communities of your target audience.
- Develop and post relevant content to engage potential customers.
- Identify your evangelists/influencers in the community.
- Build relationships and engage your evangelists/influencers.
- Measure results and adapt the strategy based on what worked and what didn’t.
- Continuously evaluate and monitor your account to adjust strategies.
AnnexCore Social Media Marketing Services
At AnnexCore, professional, highly-experienced individuals offer their expertise in the following:
- Optimized Blog Development and Design
A blog is the best way for a company to reach out and build a community with customer, clients, and users. A blog allows the company to have a transparent platform enabling customer-client interaction. AnnexCore will design and develop the blog and optimize it for search engines and for social media. We know the components necessary for a popular blog and understand how to optimize usability and readability.
- Virally-Enabled, Emotionally Charged Content Writing
A well-written, value-driven blog post is essential in driving traffic, establishing authority, adding value to the community. More than a press release page, a blog targets a unique audience, expanding their knowledge about the client’s industry, reviewing products or the client’s core values.
- Access to Relevant Social Media Community
Our relationships with the hundreds of thousands of bloggers, Twitter users, and people in the social media community, will allow you to ignite conversations on behalf of your company. These relationships will be the virtual billboards to lead others to your company.
- Explosive and Sustainable Traffic Generation
Once you begin establishing your online presence, keep traffic flowing to your website through Stumble, Digg, Twitter, and other social bookmarking sites. These are the virtual freeways and interstates where your virtual billboards are located.
- Robust Brand Monitoring
We will monitor all mentions of your company on blogs, twitter, and other social networks and report back on the qualitative and quantitative details of each. This allows for data-driven based solutions not just a smattering of hit and miss strategies that waste time and money.