We’ve realized when we get into the depths of creating an Email Newsletter, we can often overlook certain aspects. These things can be very little but can also play an unnoticeable large role in the success of the campaign. This is why we’ve created this check-list:

1. Attention Grabbing Subject Line Don’t have a dull, boring subject line, otherwise you’ll have very low opening and read rates. There are so many different ways to create a Attention Grabbing headline … You can either just get creative with it, do some testing through Adwords or even hire a good Copywriter.

2. [...]

In the everyday hustle people already occupied with activities that require their Attention! Just take a second to consider all the different activities trying to get your attention: work that must be done, the TV shows that can’t be missed, the emails that are vital and the websites to read. People now more than ever have too many things to do, with limited time to do them.

Everyone that does marketing for a living knows that people’s time is limited, which means their attention is limited. Which is why people have to prioritize what they’ll be spending their time or [...]

As any person or business gets involved in email marketing, they reach a point of excitement that generates dozens of ideas of how to gather more emails. Stop! Before you get too creative with your ideas, we want to highlight one of the biggest, if not THE biggest, issue in email marketing.

Numero Uno Mistake: You didn’t ask them for permission

This is the number 1 mistake a new email marketing campaign commits. Permission isn’t received from the recipients. The days of interruption marketing are disappearing, if not already gone, and the days of permission marketing are taking over. Before you [...]

As an expert Mailchimp provider, e-mail list cleaning is our 1st task. Here are some quick, clean methods to detect potential dirty lists that we’ve learned:

Mega Lists This is one of the biggest give signs…if a new business or a small business gives you a list that doesn’t make sense for the size of the business, usually something in the 5-6 figure. Be careful, be judgemental and be considerate. Talk to them and inquire how they obtained this list and the pitfalls of having an unauthorized list. Larger businesses of course will have larger emails, so gauge your client [...]

Every business tries to start email marketing but gets stuck in the maze of how and where to start. Thinking that a full 25 page marketing plan is necessary, detailing all the emails to be sent for the next 12 months. Instead of taking all that time to write out a huge marketing plan, which is bound to go through multiple revisions, it’s wiser to follow a Lean Email Marketing Strategy.

Action 1: Understand Your Audience Take a second to define your customer base, before you start to write a single word. Trust us when we say this! Know the [...]