May
2013
What Brands Need to Consider Before Launching a Social Media Campaign
A large percentage of articles you read pertaining to social media advertising are going to illustrate a lot of the same points, such as the gargantuan size of social media and the low-cost advertising options – and rightly so. These are huge benefits for every business. But knowing the positive reasons you should join isn’t going to get you but so far. You also have to be aware of other aspects of social media. Every [...]
May
2013
Winery eCommerce with Nexternal
Marketing and selling wine has become a difficult task with today’s saturated wine market, an industry that was previously only sales-focused with tasting events, contests, fairs and tradeshows. Now the industry is evolving alongside the internet, utilizing eCommerce and e-mail marketing to increase sales beyond the local vinophiles to find connoisseurs nation-wide and internationally. eCommerce Platform for Selling Wine The task of selecting between eCommerce platforms use to be an easy task, mainly because there [...]
May
2013
How to Use Topic Hubs with Drupal
There are a few good reasons why independent blogs and major news and publishing outlets alike use Calais Topic Hubs. At its core, Topic Hubs is essentially an easy way to populate lists of specific articles. If you run a political news site and write a substantial amount of articles on California, for example, you can set up a topic hub to automatically display any piece on California. But beyond simply featuring tagged articles, Calais [...]
May
2013
How to Optimize Drupal for Search Engines
The SEO process much more than pumping your site full of keywords. Search engine companies spend millions keeping their algorithms up-to-date, and are aware of any sort of trick an SEO strategist might try to pull. Drupal, though a great content management system, can be a bit tricky to optimize for search engines. Straight out of the box Drupal is actually a bit dismal when it comes to SEO. Luckily, there are a few ways [...]
May
2013
An Overview of Three Stand Alone eCommerce Platforms: Magento, Ubercart, OpenCart
Smaller online businesses have seriously benefited from the rise of independent, eCommerce platforms. There are, of course, other solutions out there – many small businesses use big names like Amazon, Etsy, or eBay to sell their merchandise. While these sites are certainly secure, using them requires that you give up a percentage of your revenue and forces your business to follow their return policy. And what if you provide a service, instead of a tangible [...]
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